Hey there, welcome back to my channel. If you’re new to me, my name is Courtney Sanders,
I’m a full-time Online Coach and an Online Entrepreneur, as well as full-time mom, full-time wife, I wear all the hats, you might hear my son screaming in the background as I struggle to try to make this video.
But that’s neither here nor there. I specialize in helping working professionals turn their skills into businesses online and an income online.
Now I’ve generated multiple, multiple six figures in my business and the bulk of that has come from digital products.
But over the years I’ve noticed that seven digital products in particular, not only are the most popular and the best selling for me,
but they create the most passive income for me. So are you curious about what those seven types of digital products are? Let’s get into it. Okay the first digital product that is great for passive income, are eBooks.
Yes I know, I feel like everybody just totally overlooks eBooks because they’re looking for something like more complicated or more complex, but don’t sleep on eBooks okay, eBooks are still the jam.
Now there are two types of eBooks that you can create, you can create eBooks that are, you know, beautifully designed and have a lot of graphics and that you sell directly on your website.
And those eBooks are great because you tend to be able to sell those for a higher price,
However, there’s also eBooks as you can sell via traditional, you know, book publishing platforms like Amazon Kindle, ’cause I know a lot of people think oh you know,
why would I spend all my time writing an eBook that I’m just going to sell for 7.99 or 9.99
So you spend all that time, even though you’re not gonna sell the eBook for a super high price because it’s exposing you to a potential customer that you ordinarily would not have been exposed to.
So think of it as getting paid essentially in order to get new customers.
So you get paid you’re little 9.99, but that’s not really where the relationship ends, the person sees your book, they download it on their Kindle,
they read it, they check you out on Instagram, they check out your website and now they’re in with your world and then perhaps they’re even buying other products and programs for you.
You can create tools and templates that you can then sell so that your target market doesn’t have to think through all of that, they can just literally download what you do and then just do it themselves.
So as I mentioned, I’ve sold Trello Templates, I’ve sold Notion Templates because those are my two favorite Project Management Softwares.
But I’ve sold spreadsheets for templates about how I manage my business, how I manage outsourcing my staff.
You could sell budget templates, like it doesn’t matter what it is you do or what type of entrepreneur or service provider you are,
think about a type of template you can create or tools you can create and sell those bad boys. Because those are great passive income money makers.
Okay, another type of digital product that is really great passive income that again, I feel a lot of people sleep on, is audio training. So especially right now, audio is huge.
You know audibles blowing up, audiobooks are blowing up, even on YouTube there’s a good chance that you might be listening to this and not actually watching me on video.
Because now more than ever we’re super busy, we’re multitasking and we just want to get the information by listening to it, versus sitting down and reading it or sitting down and even watching it.
And so I’ve had great success with creating audio training, and audio training can come in many forms.
In fact, I’ve made over five figures in one product, one of my Best Selling products is my 21-day Self Discipline Challenge, and that is a 21-day Audio Program.
So yes there’s a workbook and different things that go along with it, but essentially people are listening to the prompts for 21 days in doing the exercises and it’s all via audio.
And for years I have sold that on autopilot and I have made lots and lots of money from that one digital product. So audio training is really, really hot right now, don’t think everything has to be done in the video,
think about how you can dispense your knowledge in the form of video training.
Okay, the fourth type of digital product that is doing really good right now and is a great potential to make passive income for you, our Masterclasses.
So Masterclasses are different from courses in that they’re not super comprehensive like of course, you know, of course, might have, you know,
20 different videos in it or different modules and lessons.
A Masterclasses is essentially you sitting down with someone or with a group, or your audience for 90 minutes about, maybe two hours, and really just going in-depth on a specific topic.
So Masterclasses again, work great for a variety of industries, I’ve seen makeup artists especially do really well with 90-minute Masterclasses, maybe on how to do the perfect no-makeup makeup look, you know,
you can create a massive class and people can watch it and they can you know, do their makeup as they’re watching it. Or maybe an Interior Decorating Masterclass or a Styling Masterclass or what have you.
So essentially, a Masterclass is a video training typically, but it’s usually around 90 minutes, maybe an hour or maybe two hours. I would say no more than three hours ’cause it’s something that you watch in one shot,
but it teaches people how to do something that you have a skill set in. So think about what your skillset is and what people ask me about all the time, create a Masterclass on it and then sell it on autopilot.
Don’t worry, that’s why I’ve created my Online Business Toolkit, which tells you the ins and outs of all the different tools that I use, so you’ll never have to worry, we’ll show you this email marketing software over this one,
or I’ll show you this landing page builder and these sales funnel, don’t even worry about it, I’ve gone through all the trial and error for you.
You can download this completely for free, it lists literally all the tools that I presently use in my business in order to make all these things work, both on the front end and on the back end.
So you can go to that by clicking the link below to download that Online Business Toolkit.
I hope you really enjoyed this video if you did you’re gonna love my podcast. Hop on over to iTunes or Spotify and just type in The Courtney Sanders Show in order to subscribe to my podcast.
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all the business goodness. If you like this video, hit that like button, hit that subscribe button, hit that notification bell, and I’ll see you in the next video, bye.